About Gucci Fragrances
Gucci is an Italian luxury fashion house founded in Florence in 1921. Its fragrances reflect the brand’s bold, fashion-led style, with distinctive scents for women and men.
Gucci Fragrance for Women
Gucci women’s fragrance is led by Bloom, a lush white floral, available as an eau de parfum. Gucci Guilty also comes in a version for women, with its own character. Floral fragrances like Bloom suit spring and summer, daytime and special events. Browse more floral perfumes or see all women’s perfume.
Gucci Fragrance for Men
Gucci Pour Homme is a cologne for men that suits both work and evenings. Gucci Guilty also has a men’s version. If you want a distinctive but wearable scent, Gucci is a good brand to explore. Browse woody fragrances or see all men’s cologne.
Gucci Parfum and Eau de Parfum
Gucci sells fragrances in several concentrations. An eau de parfum is richer and lasts longer than an eau de toilette, and a parfum is stronger still. Check the label, because the same name can mean different strengths. See our eau de parfum and parfum pages for what the difference means.
How to Choose a Gucci Fragrance
For daytime, choose a lighter floral or an eau de toilette. For evenings, choose a richer eau de parfum or a parfum. For gifts, Gucci is a recognizable name, and our gift sets are worth browsing. If you are unsure, try a smaller size first.
Gucci Fragrances by Season
In spring and summer, Gucci’s floral perfumes feel fresh and romantic, and a lighter eau de toilette is easy to wear in heat. In fall, woodier and spicier Gucci scents come into their own. In winter, a richer eau de parfum or a parfum lasts better in cold air. If you wear one Gucci all year, use fewer sprays when it is hot and a few more when it is cold.
Gucci as a Gift
Gucci is a recognizable luxury name, so a Gucci fragrance feels special. For her, a floral such as Bloom is a classic gift. For him, a cologne like Pour Homme is a polished choice. Check the label so you match the right gender and concentration, and consider our gift sets if you want extras. If you are unsure of their taste, a smaller size is a considerate option.
How to Wear a Gucci Fragrance
Apply two or three sprays of an eau de toilette, or one or two of an eau de parfum or parfum, to clean skin at the neck and wrists. Dab rather than rub. Gucci’s richer scents are best saved for evenings and cooler weather, while lighter ones suit daytime. If you like to layer, use an unscented lotion first so the scent clings to skin.
How to Test Gucci Fragrances
Test one scent at a time and wait at least an hour. Notice how it smells at the start, in the middle and at the end of the day. If you are choosing between two, wear one on each wrist, but only if the scents are in different families, because similar scents blur together. A travel spray is a low-cost way to test.
Gucci Fragrance Families
Gucci’s women’s range centers on florals, including lush white florals, with other scents that add depth and warmth. Its men’s range includes polished colognes that work for the office and evenings. If you like romantic, flowery scents, start with Bloom and similar florals. If you like something more structured, look at the men’s colognes and woody scents. Choosing the family first makes the brand’s range easier to navigate.
